On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets.
After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic.
Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild pound their home team, 4-1. Apart from those mixed feelings, a good time was had by all and now 20 members of the Upper Midwest media have a strong incentive to visit and write about Manitoba in 2018.