Minneapolis, Minnesota (November 27, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Nick Nerbonne, Digital Media Director for Michigan Economic Development Corporation, on Episode 014.

Pure Michigan’s digital media stats and accolades are flat out amazing.

  • Their social media numbers are five times higher than California’s and 10 times higher than Minnesota’s state tourism efforts (Chris and Leif’s respective home states).
  • Forbes name the Pure Michigan campaign one of the top 10 tourism campaigns of all time.
  • The Michigan tourism website consistently has the most traffic of any state tourism website.
  • The #PureMichigan hashtag has been used more than three million times on Instagram alone!

How did that happen? In this episode, Nick Nerbonne describes their strategies and dispenses advice for other tourism entities.

The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find previous episodes here or through iTunes.