Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007.

In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past and been less than pleased with the results, this podcast is for you.

The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find previous episodes here or through iTunes.