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Analytics in Travel Marketing ‘Passport Travel Marketing & PR Podcast’ Ep. 021

Minneapolis, Minnesota (May 7, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes marketing and analytics expert Christopher S. Penn on Episode 021. Analytics isn’t the most thrilling part of travel marketing, but employed correctly it can certainly lead to thrills when it comes time to write the annual report. Deep dives into analytics can better focus campaigns on identifying a brand’s demographics, where they are and how best to reach them. Christopher…

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Travel Manitoba media event goes (almost) perfectly

On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets. After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic. Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild…

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A chat about regional tourism marketing with Sheila Scarborough on ‘Passport Travel Marketing & PR Podcast’ Ep. 012

Minneapolis, Minnesota (October 22, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sheila Scarborough, tourism marketing consultant, on Episode 012. Medium and small destinations don’t have the resources to market themselves in the same realm as the big guys. What can they do to maximize their campaigns, effectively promote themselves and punch through the din of much larger destination marketing efforts? Sheila gives us some great advice and examples. The Passport Travel…

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A discussion with Andy Levine from DCI about working with destinations on ‘Passport Travel Marketing & PR Podcast’ Ep. 010

Minneapolis, Minnesota (September 18, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andy Levine, President and Chief Creative Officer at Development Counsellors International, on Episode 010. Andy talks about developing destination marketing campaigns from a fresh slate, including relationships, initial research, understanding the product, interacting with the community, zeroing in on their target market and managing expectations. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Dalene Heck discusses influencer vetting on ‘Passport Travel Marketing & PR Podcast’ Ep. 007

Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007. In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past…

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