Press release

Louise Cottrell talks Pinterest strategy on ‘Passport Travel Marketing & PR Podcast’ Ep. 009

Minneapolis, Minnesota (September 4, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Louise Cottrell, founder of TravelPinners.com, on Episode 009. Louise takes us through the arc of Pinterest strategy, including when/how to use Pinterest, how it functions as a search engine, getting started and setting up automation. We also discuss how Pinterest drives traffic, grows your audience and increases sales. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting…

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Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

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Yoga dome at Affordable yoga retreat jungle tree house

Affordable yoga retreat in a jungle tree house resort!

Luxury yoga retreats in sterile, snooty resorts are fading in popularity. Why not try an affordable yoga retreat in a jungle tree house? People wanting eco-adventure with their 2018 yoga retreats have a new option: The Dominican Tree House Village. Tl:dr – Just watch the video, because WOW! Located on the Dominican Republic’s northeast Peninsula de Samana, The Dominican Tree House Village is quickly making a name for itself as a yoga retreat. It has been open for about three…

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Angela Berardino chats about the age of 24/7 PR on ‘Passport Travel Marketing & PR Podcast’ Ep. 006

PR Agency Life – Passport Travel Marketing and PR Podcast Episode 6 Minneapolis, Minnesota (July 24, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angela Berardino, Chief Strategy and Integration Officer at Turner PR on Episode 006.In this episode, Angela talks about the dizzying, 24/7 world of PR, including crisis management, staff training and retention, marketing budget allocation and the unique challenges of travel PR. The Passport Travel Marketing & PR Podcast…

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Spud Hilton discusses the shrinking world of newspaper editors on ‘Passport Travel Marketing & PR Podcast’ Ep. 005

Newspaper Travel Editor – Passport Travel Marketing & PR Episode 5 Minneapolis, Minnesota (July 16, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Spud Hilton, Travel Editor at the San Francisco Chronicle on Episode 005. In this episode, Spud talks about the increasingly rare role of travel newspaper editor who is looking for great travel storytelling that entertains, inspires and transports readers. Among other nuggets, Spud talks about how many pitches he…

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Sarah Elbert talks about in-flight magazines on ‘Passport Travel Marketing & PR Podcast’ Ep. 004

Passport #004 – Sarah Elbert of Delta Sky Magazine Minneapolis, Minnesota (July 9, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sarah Elbert, Executive Editor for Delta’s Sky magazine on Episode 004. In this episode, Sarah discusses life behind the scenes at an airline magazine with 5.8 million monthly readers. Topics include how best to pitch her (both writers and PR agencies), topics that will and will not work, commissioning articles, shrinking…

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Michael Collins discusses the state of content marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 003

Minneapolis, Minnesota (July 2, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Michael Collins, founder of TravelMedia.ie, on Episode 003. In this episode, we discuss the dizzying world of content marketing strategy: Budgets, what works, what doesn’t and keeping the wheels turning for the best ongoing results. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find previous episodes…

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Allison Sitch, VP of PR at Marriott, is the guest on ‘Passport Travel Marketing & PR Podcast’ Ep. 002

Minneapolis, Minnesota (June 26, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR Podcast, welcomes Allison Sitch, VP of Public Relations in the Americas for Marriott, on Episode 002 of Passport Travel Marketing & PR Podcast. In this episode, we discuss contemporary hotel PR and how Marriott is wrangling dozens of new brands after the Starwood merger, while keeping outreach hyper-targeted. Listen to the podcast on the website or through iTunes.

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‘Passport Travel Marketing & PR Podcast’ Fills a Vital Industry Media Gap

Hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen, the new podcast features travel industry-specific news, trends and best practices with top-tier guests. Minneapolis, Minnesota (June 18, 2017) – The travel marketing and PR industry’s notable absence from the podcasting medium has come to an end with the new Passport Travel Marketing & PR Podcast, which launched today with social media strategist Tim Anderson as its first guest. The podcast, running roughly 45 minutes, is hosted by…

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Leif Pettersen PR launches!

After many weeks of behind-the-scenes work, I’m thrilled to announce the launch of Leif Pettersen PR, yet another exciting chapter in my nearly 15 years in travel media and marketing. I’ll let the press release speak for itself. Onward! Prominent travel writer and marketer, Leif Pettersen, launches PR agency Leif Pettersen, accomplished travel writer and award-winning travel marketing professional, has launched a next-gen PR agency focusing on travel marketing and communications. A frequent outspoken critic of “lazy, unfocused, out-dated and…

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