leif

Running Instagram Campaigns on ‘Passport Travel Marketing & PR Podcast’ Ep. 017

Minneapolis, Minnesota (February 19, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes beauty and fashion journalist Jennifer Weatherhead on Episode 017. You hear a lot about incorporating Instagram into marketing campaigns these days, but it is by no means a silver bullet. When do you use Instagram, how do you find the influencers reaching your audience an how do you run a campaign? Jenn Weatherhead sheds some light onto these issues. The…

0
Read More

Welcoming disabled travelers on ‘Passport Travel Marketing & PR Podcast’ Ep. 016

Minneapolis, Minnesota (February 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes disability blogger Cory Lee on Episode 016. Disability travelers spend over $17 billion annually. Yeah, that number jumped out at us too. We talked to disability traveler Cory Lee about how destinations and travel companies can better cater to this lucrative and extremely engaged market. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

0
Read More

Travel Manitoba media event goes (almost) perfectly

On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets. After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic. Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild…

0
Read More

How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015

Minneapolis, Minnesota (December 19, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Leah Shah, director of public relations for Visit Houston and Houston First Corporation, and Melvin Tennant, president and chief executive officer of Meet Minneapolis, on Episode 015. For our first ever two-guest episode, we hear about the incredible logistics of planning a Super Bowl, working with an entity as enormous as the NFL and managing the “tapestry of interests” of…

0
Read More

Pure Michigan’s incredible digital media successes explained on ‘Passport Travel Marketing & PR Podcast’ Ep. 014

Minneapolis, Minnesota (November 27, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Nick Nerbonne, Digital Media Director for Michigan Economic Development Corporation, on Episode 014. Pure Michigan’s digital media stats and accolades are flat out amazing. Their social media numbers are five times higher than California’s and 10 times higher than Minnesota’s state tourism efforts (Chris and Leif’s respective home states). Forbes name the Pure Michigan campaign one of the top 10…

0
Read More

A chat about regional tourism marketing with Sheila Scarborough on ‘Passport Travel Marketing & PR Podcast’ Ep. 012

Minneapolis, Minnesota (October 22, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sheila Scarborough, tourism marketing consultant, on Episode 012. Medium and small destinations don’t have the resources to market themselves in the same realm as the big guys. What can they do to maximize their campaigns, effectively promote themselves and punch through the din of much larger destination marketing efforts? Sheila gives us some great advice and examples. The Passport Travel…

0
Read More

A discussion about Twitter chats with Andrew Hickey on ‘Passport Travel Marketing & PR Podcast’ Ep. 011

Minneapolis, Minnesota (October 5, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andrew Hickey, digital marketing consultant, on Episode 011. Chris and Leif, outspoken Twitter chat skeptics, talk with Andrew about the what, when, why and how on Twitter chats, if they’re useful and how they’re best utilized. The show includes discussions on the value of Twitter chats and a single tweet. The Passport Travel Marketing & PR Podcast is hosted by…

0
Read More

A discussion with Andy Levine from DCI about working with destinations on ‘Passport Travel Marketing & PR Podcast’ Ep. 010

Minneapolis, Minnesota (September 18, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andy Levine, President and Chief Creative Officer at Development Counsellors International, on Episode 010. Andy talks about developing destination marketing campaigns from a fresh slate, including relationships, initial research, understanding the product, interacting with the community, zeroing in on their target market and managing expectations. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

0
Read More

Louise Cottrell talks Pinterest strategy on ‘Passport Travel Marketing & PR Podcast’ Ep. 009

Minneapolis, Minnesota (September 4, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Louise Cottrell, founder of TravelPinners.com, on Episode 009. Louise takes us through the arc of Pinterest strategy, including when/how to use Pinterest, how it functions as a search engine, getting started and setting up automation. We also discuss how Pinterest drives traffic, grows your audience and increases sales. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting…

0
Read More

Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

0
Read More