leif

Creative Destination Marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 023

Minneapolis, Minnesota (June 18, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Travel Portland’s VP of Marketing, Ajay Date, on Episode 023. Travel Portland has done some great creative, outside-the-box marketing campaigns. How did they make that happen? More importantly, how can they afford these campaign on a CVB budget? The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can…

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Working with Digital Editors on ‘Passport Travel Marketing & PR Podcast’ Ep. 022

Minneapolis, Minnesota (June 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Lonely Planet Destination Editor Trisha Ping on Episode 022. Continuing our talks with travel editors (magazine, newspaper), in this episode we talk to Trisha about how destinations (and writers) can optimize their pitches for digital travel editors. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find…

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Analytics in Travel Marketing ‘Passport Travel Marketing & PR Podcast’ Ep. 021

Minneapolis, Minnesota (May 7, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes marketing and analytics expert Christopher S. Penn on Episode 021. Analytics isn’t the most thrilling part of travel marketing, but employed correctly it can certainly lead to thrills when it comes time to write the annual report. Deep dives into analytics can better focus campaigns on identifying a brand’s demographics, where they are and how best to reach them. Christopher…

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Affiliate Marketing for CVBs on ‘Passport Travel Marketing & PR Podcast’ Ep. 020

Minneapolis, Minnesota (April 23, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Affiliate marketing pro Jeannine Crooks on Episode 020. Affiliate marketing isn’t just for bloggers anymore. CVBs, DMOs and others on the PR side can tap into this revenue stream as well. Jeannine Crooks, Client Services Manager at AWIN US explains how. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif…

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Using Hashtags in Marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 018

Minneapolis, Minnesota (March 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Hashtracking.com founder Ciaran Blumenfeld on Episode 018. What’s going on with hashtags? Are they still effective? When and how can you get the best results while using them? We discuss all this and more with “social spirit guide,” Ciaran Blumenfeld. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen.…

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Running Instagram Campaigns on ‘Passport Travel Marketing & PR Podcast’ Ep. 017

Minneapolis, Minnesota (February 19, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes beauty and fashion journalist Jennifer Weatherhead on Episode 017. You hear a lot about incorporating Instagram into marketing campaigns these days, but it is by no means a silver bullet. When do you use Instagram, how do you find the influencers reaching your audience an how do you run a campaign? Jenn Weatherhead sheds some light onto these issues. The…

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Welcoming disabled travelers on ‘Passport Travel Marketing & PR Podcast’ Ep. 016

Minneapolis, Minnesota (February 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes disability blogger Cory Lee on Episode 016. Disability travelers spend over $17 billion annually. Yeah, that number jumped out at us too. We talked to disability traveler Cory Lee about how destinations and travel companies can better cater to this lucrative and extremely engaged market. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Travel Manitoba media event goes (almost) perfectly

On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets. After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic. Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild…

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How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015

Minneapolis, Minnesota (December 19, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Leah Shah, director of public relations for Visit Houston and Houston First Corporation, and Melvin Tennant, president and chief executive officer of Meet Minneapolis, on Episode 015. For our first ever two-guest episode, we hear about the incredible logistics of planning a Super Bowl, working with an entity as enormous as the NFL and managing the “tapestry of interests” of…

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Pure Michigan’s incredible digital media successes explained on ‘Passport Travel Marketing & PR Podcast’ Ep. 014

Minneapolis, Minnesota (November 27, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Nick Nerbonne, Digital Media Director for Michigan Economic Development Corporation, on Episode 014. Pure Michigan’s digital media stats and accolades are flat out amazing. Their social media numbers are five times higher than California’s and 10 times higher than Minnesota’s state tourism efforts (Chris and Leif’s respective home states). Forbes name the Pure Michigan campaign one of the top 10…

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