leif

A chat about regional tourism marketing with Sheila Scarborough on ‘Passport Travel Marketing & PR Podcast’ Ep. 012

Minneapolis, Minnesota (October 22, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sheila Scarborough, tourism marketing consultant, on Episode 012. Medium and small destinations don’t have the resources to market themselves in the same realm as the big guys. What can they do to maximize their campaigns, effectively promote themselves and punch through the din of much larger destination marketing efforts? Sheila gives us some great advice and examples. The Passport Travel…

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A discussion about Twitter chats with Andrew Hickey on ‘Passport Travel Marketing & PR Podcast’ Ep. 011

Minneapolis, Minnesota (October 5, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andrew Hickey, digital marketing consultant, on Episode 011. Chris and Leif, outspoken Twitter chat skeptics, talk with Andrew about the what, when, why and how on Twitter chats, if they’re useful and how they’re best utilized. The show includes discussions on the value of Twitter chats and a single tweet. The Passport Travel Marketing & PR Podcast is hosted by…

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A discussion with Andy Levine from DCI about working with destinations on ‘Passport Travel Marketing & PR Podcast’ Ep. 010

Minneapolis, Minnesota (September 18, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andy Levine, President and Chief Creative Officer at Development Counsellors International, on Episode 010. Andy talks about developing destination marketing campaigns from a fresh slate, including relationships, initial research, understanding the product, interacting with the community, zeroing in on their target market and managing expectations. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Louise Cottrell talks Pinterest strategy on ‘Passport Travel Marketing & PR Podcast’ Ep. 009

Minneapolis, Minnesota (September 4, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Louise Cottrell, founder of TravelPinners.com, on Episode 009. Louise takes us through the arc of Pinterest strategy, including when/how to use Pinterest, how it functions as a search engine, getting started and setting up automation. We also discuss how Pinterest drives traffic, grows your audience and increases sales. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting…

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Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

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Dalene Heck discusses influencer vetting on ‘Passport Travel Marketing & PR Podcast’ Ep. 007

Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007. In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past…

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Yoga dome at Affordable yoga retreat jungle tree house

Affordable yoga retreat in a jungle tree house resort!

Luxury yoga retreats in sterile, snooty resorts are fading in popularity. Why not try an affordable yoga retreat in a jungle tree house? People wanting eco-adventure with their 2018 yoga retreats have a new option: The Dominican Tree House Village. Tl:dr – Just watch the video, because WOW! Located on the Dominican Republic’s northeast Peninsula de Samana, The Dominican Tree House Village is quickly making a name for itself as a yoga retreat. It has been open for about three…

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Angela Berardino chats about the age of 24/7 PR on ‘Passport Travel Marketing & PR Podcast’ Ep. 006

PR Agency Life – Passport Travel Marketing and PR Podcast Episode 6 Minneapolis, Minnesota (July 24, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angela Berardino, Chief Strategy and Integration Officer at Turner PR on Episode 006.In this episode, Angela talks about the dizzying, 24/7 world of PR, including crisis management, staff training and retention, marketing budget allocation and the unique challenges of travel PR. The Passport Travel Marketing & PR Podcast…

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Spud Hilton discusses the shrinking world of newspaper editors on ‘Passport Travel Marketing & PR Podcast’ Ep. 005

Newspaper Travel Editor – Passport Travel Marketing & PR Episode 5 Minneapolis, Minnesota (July 16, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Spud Hilton, Travel Editor at the San Francisco Chronicle on Episode 005. In this episode, Spud talks about the increasingly rare role of travel newspaper editor who is looking for great travel storytelling that entertains, inspires and transports readers. Among other nuggets, Spud talks about how many pitches he…

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Sarah Elbert talks about in-flight magazines on ‘Passport Travel Marketing & PR Podcast’ Ep. 004

Passport #004 – Sarah Elbert of Delta Sky Magazine Minneapolis, Minnesota (July 9, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sarah Elbert, Executive Editor for Delta’s Sky magazine on Episode 004. In this episode, Sarah discusses life behind the scenes at an airline magazine with 5.8 million monthly readers. Topics include how best to pitch her (both writers and PR agencies), topics that will and will not work, commissioning articles, shrinking…

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