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Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

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Dalene Heck discusses influencer vetting on ‘Passport Travel Marketing & PR Podcast’ Ep. 007

Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007. In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past…

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