Compelling

Memorable

Irresistible

Funny

WTF?

Our core features

We know media

Leif Pettersen has spent the past 15 years building relationships with writers, editors, influencers and top travel publications around the world

We know travel

Leif Pettersen has visited over 400 cities and islands in 56 countries

We can reach your demographic

Leif Pettersen has been pitching and writing stories across multiple demographics for 15 years

What we can offer you

Media outreach

We don’t spray-and-pray pitches and press releases – every media contact is personalized and precise.

Influencer vetting and selection

Every campaign needs specialized influencers and we can find them.

Social media strategy

Full audits, growth & engagement tips and channel management.

Destination, attraction and brand representation

Our unblinking eye on the travel industry and media means you’ll never miss an opportunity.

Complete FAM/press trip planning

From identifying goals to follow-up results tracking and everything in between.

Writing, editing & graphic design

We haven’t forgotten the fundamentals of PR – in fact we’re pretty good at them.

Earned media through creative campaigns

Sometimes the most direct route to organic media coverage is an unlikely detour.

Creative technology integration

We see each new emerging technology as a travel marketing opportunity.

Research

We do exhaustive research and consult with our vast network of industry specialists for every campaign, project or question.

Clients


An all-inclusive tree house property, in northeast Dominican Republic.

Dominican Tree House Village

The official tourism marketing organization for the Province of Manitoba

Travel Manitoba

If Google Maps and Yelp had a baby, you’d get this walking navigation app

Sidekix

Visual is a Minneapolis-based virtual reality technology company with a heart.

Visual

Tours in Rome, The Vatican, Florence, Venice, Milan and many other destinations in Italy.

The Roman Guy

A travel show about connecting with people across backgrounds and boundaries on the Dream Network.

FLY BROTHER

About the agency

Our philosophy

After more than a decade of watching in dismay as travel PR agencies churned out lazy, unfocused, out-dated and comical marketing campaigns, we decided to take measures into our own hands.

The goal at Leif Pettersen PR provides effective travel marketing and communications, through a fresh, hyper-targeted, personal and innovative approach, driven by some of the best talent in the industry.

Leif Pettersen, Principal

Leif Pettersen is an award-winning travel & tourism marketing professional, author, humorist, and world traveler from Minneapolis, Minn. He has traveled through 56 countries and lived in Spain, Romania and Italy.

Leif has spent 15 years building relationships with travel writers, editors, photographers, videographers, podcasters, social media experts and marketing pros. Having access to a small army of experts and consultants has made Leif Pettersen PR a dynamic, wildly talented force from the moment of its launch.

Pettersen was a silver medalist at the 2014 International Jugglers’ Association championships, loves chocolate, hates pickles, types with exactly four fingers, and can escape from a straitjacket. He has not vomited since 1993, making him a consummate travel journalist and excellent party guest. His first solo, book-length project, BACKPACKING WITH DRACULA, is available on Amazon. Résumé. Writing samples.

A discussion with Andy Levine from DCI about working with destinations on ‘Passport Travel Marketing & PR Podcast’ Ep. 010

Minneapolis, Minnesota (September 18, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andy Levine, President and Chief Creative Officer at Development Counsellors International, on Episode 010. Andy talks about developing destination marketing campaigns from a fresh slate, including relationships, initial research, understanding the product, interacting with the community, zeroing in on their target market and managing expectations. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Louise Cottrell talks Pinterest strategy on ‘Passport Travel Marketing & PR Podcast’ Ep. 009

Minneapolis, Minnesota (September 4, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Louise Cottrell, founder of TravelPinners.com, on Episode 009. Louise takes us through the arc of Pinterest strategy, including when/how to use Pinterest, how it functions as a search engine, getting started and setting up automation. We also discuss how Pinterest drives traffic, grows your audience and increases sales. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting…

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Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

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Dalene Heck discusses influencer vetting on ‘Passport Travel Marketing & PR Podcast’ Ep. 007

Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007. In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past…

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Yoga dome at Affordable yoga retreat jungle tree house

Affordable yoga retreat in a jungle tree house resort!

Luxury yoga retreats in sterile, snooty resorts are fading in popularity. Why not try an affordable yoga retreat in a jungle tree house? People wanting eco-adventure with their 2018 yoga retreats have a new option: The Dominican Tree House Village. Tl:dr – Just watch the video, because WOW! Located on the Dominican Republic’s northeast Peninsula de Samana, The Dominican Tree House Village is quickly making a name for itself as a yoga retreat. It has been open for about three…

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Angela Berardino chats about the age of 24/7 PR on ‘Passport Travel Marketing & PR Podcast’ Ep. 006

PR Agency Life – Passport Travel Marketing and PR Podcast Episode 6 Minneapolis, Minnesota (July 24, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angela Berardino, Chief Strategy and Integration Officer at Turner PR on Episode 006.In this episode, Angela talks about the dizzying, 24/7 world of PR, including crisis management, staff training and retention, marketing budget allocation and the unique challenges of travel PR. The Passport Travel Marketing & PR Podcast…

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Spud Hilton discusses the shrinking world of newspaper editors on ‘Passport Travel Marketing & PR Podcast’ Ep. 005

Newspaper Travel Editor – Passport Travel Marketing & PR Episode 5 Minneapolis, Minnesota (July 16, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Spud Hilton, Travel Editor at the San Francisco Chronicle on Episode 005. In this episode, Spud talks about the increasingly rare role of travel newspaper editor who is looking for great travel storytelling that entertains, inspires and transports readers. Among other nuggets, Spud talks about how many pitches he…

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Sarah Elbert talks about in-flight magazines on ‘Passport Travel Marketing & PR Podcast’ Ep. 004

Passport #004 – Sarah Elbert of Delta Sky Magazine Minneapolis, Minnesota (July 9, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sarah Elbert, Executive Editor for Delta’s Sky magazine on Episode 004. In this episode, Sarah discusses life behind the scenes at an airline magazine with 5.8 million monthly readers. Topics include how best to pitch her (both writers and PR agencies), topics that will and will not work, commissioning articles, shrinking…

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Michael Collins discusses the state of content marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 003

Minneapolis, Minnesota (July 2, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Michael Collins, founder of TravelMedia.ie, on Episode 003. In this episode, we discuss the dizzying world of content marketing strategy: Budgets, what works, what doesn’t and keeping the wheels turning for the best ongoing results. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find previous episodes…

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Allison Sitch, VP of PR at Marriott, is the guest on ‘Passport Travel Marketing & PR Podcast’ Ep. 002

Minneapolis, Minnesota (June 26, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR Podcast, welcomes Allison Sitch, VP of Public Relations in the Americas for Marriott, on Episode 002 of Passport Travel Marketing & PR Podcast. In this episode, we discuss contemporary hotel PR and how Marriott is wrangling dozens of new brands after the Starwood merger, while keeping outreach hyper-targeted. Listen to the podcast on the website or through iTunes.

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