Compelling

Memorable

Irresistible

Funny

WTF?

Our core features

We know media

Leif Pettersen has spent the past 15 years building relationships with writers, editors, influencers and top travel publications around the world

We know travel

Leif Pettersen has visited over 400 cities and islands in 56 countries

We can reach your demographic

Leif Pettersen has been pitching and writing stories across multiple demographics for 15 years

What we can offer you

Media outreach

We don’t spray-and-pray pitches and press releases – every media contact is personalized and precise.

Influencer vetting and selection

Every campaign needs specialized influencers and we can find them.

Social media strategy

Full audits, growth & engagement tips and channel management.

Destination, attraction and brand representation

Our unblinking eye on the travel industry and media means you’ll never miss an opportunity.

Complete FAM/press trip planning

From identifying goals to follow-up results tracking and everything in between.

Writing, editing & graphic design

We haven’t forgotten the fundamentals of PR – in fact we’re pretty good at them.

Earned media through creative campaigns

Sometimes the most direct route to organic media coverage is an unlikely detour.

Creative technology integration

We see each new emerging technology as a travel marketing opportunity.

Research

We do exhaustive research and consult with our vast network of industry specialists for every campaign, project or question.

Clients


An all-inclusive tree house property, in northeast Dominican Republic.

Dominican Tree House Village

The official tourism marketing organization for the Province of Manitoba

Travel Manitoba

If Google Maps and Yelp had a baby, you’d get this walking navigation app

Sidekix

Tours in Rome, The Vatican, Florence, Venice, Milan and many other destinations in Italy.

The Roman Guy

About the agency

Our philosophy

After more than a decade of watching in dismay as travel PR agencies churned out lazy, unfocused, out-dated and comical marketing campaigns, we decided to take measures into our own hands.

The goal at Leif Pettersen PR provides effective travel marketing and communications, through a fresh, hyper-targeted, personal and innovative approach, driven by some of the best talent in the industry.

Leif Pettersen, Principal

Leif Pettersen is an award-winning travel & tourism marketing professional, author, humorist, and world traveler from Minneapolis, Minn. He has traveled through 56 countries and lived in Spain, Romania and Italy.

Leif has spent 15 years building relationships with travel writers, editors, photographers, videographers, podcasters, social media experts and marketing pros. Having access to a small army of experts and consultants has made Leif Pettersen PR a dynamic, wildly talented force from the moment of its launch.

Pettersen was a silver medalist at the 2014 International Jugglers’ Association championships, loves chocolate, hates pickles, types with exactly four fingers, and can escape from a straitjacket. He has not vomited since 1993, making him a consummate travel journalist and excellent party guest. His first solo, book-length project, BACKPACKING WITH DRACULA, is available on Amazon. Résumé. Writing samples.