Compelling

Memorable

Irresistible

Funny

WTF?

Our core features

We know media

Leif Pettersen has spent the past 15 years building relationships with writers, editors, influencers and top travel publications around the world

We know travel

Leif Pettersen has visited over 400 cities and islands in 56 countries

We can reach your demographic

Leif Pettersen has been pitching and writing stories across multiple demographics for 15 years

What we can offer you

Media outreach

We don’t spray-and-pray pitches and press releases – every media contact is personalized and precise.

Influencer vetting and selection

Every campaign needs specialized influencers and we can find them.

Social media strategy

Full audits, growth & engagement tips and channel management.

Destination, attraction and brand representation

Our unblinking eye on the travel industry and media means you’ll never miss an opportunity.

Complete FAM/press trip planning

From identifying goals to follow-up results tracking and everything in between.

Writing, editing & graphic design

We haven’t forgotten the fundamentals of PR – in fact we’re pretty good at them.

Earned media through creative campaigns

Sometimes the most direct route to organic media coverage is an unlikely detour.

Creative technology integration

We see each new emerging technology as a travel marketing opportunity.

Research

We do exhaustive research and consult with our vast network of industry specialists for every campaign, project or question.

Clients

Marketing, selling and maximizing the visitor experience for the City of Minneapolis.

Meet Minneapolis

The official tourism marketing organization for the Province of Manitoba

Travel Manitoba


An all-inclusive tree house property, in northeast Dominican Republic.

Dominican Tree House Village

Visual is a Minneapolis-based virtual reality technology company with a heart.

Visual

If Google Maps and Yelp had a baby, you’d get this walking navigation app

Sidekix

A travel show about connecting with people across backgrounds and boundaries on the Dream Network.

FLY BROTHER

About the agency

Our philosophy

After more than a decade of watching in dismay as travel PR agencies churned out lazy, unfocused, out-dated and comical marketing campaigns, we decided to take measures into our own hands.

The goal at Leif Pettersen PR provides effective travel marketing and communications, through a fresh, hyper-targeted, personal and innovative approach, driven by some of the best talent in the industry.

Leif Pettersen, Principal

Leif Pettersen is an award-winning travel & tourism marketing professional, author, humorist, and world traveler from Minneapolis, Minn. He has traveled through 56 countries and lived in Spain, Romania and Italy.

Leif has spent 15 years building relationships with travel writers, editors, photographers, videographers, podcasters, social media experts and marketing pros. Having access to a small army of experts and consultants has made Leif Pettersen PR a dynamic, wildly talented force from the moment of its launch.

Pettersen was a silver medalist at the 2014 International Jugglers’ Association championships, loves chocolate, hates pickles, types with exactly four fingers, and can escape from a straitjacket. He has not vomited since 1993, making him a consummate travel journalist and excellent party guest. His first solo, book-length project, BACKPACKING WITH DRACULA, is available on Amazon. Résumé. Writing samples.

Creative Destination Marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 023

Minneapolis, Minnesota (June 18, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Travel Portland’s VP of Marketing, Ajay Date, on Episode 023. Travel Portland has done some great creative, outside-the-box marketing campaigns. How did they make that happen? More importantly, how can they afford these campaign on a CVB budget? The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can…

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Working with Digital Editors on ‘Passport Travel Marketing & PR Podcast’ Ep. 022

Minneapolis, Minnesota (June 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Lonely Planet Destination Editor Trisha Ping on Episode 022. Continuing our talks with travel editors (magazine, newspaper), in this episode we talk to Trisha about how destinations (and writers) can optimize their pitches for digital travel editors. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen. You can find…

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Analytics in Travel Marketing ‘Passport Travel Marketing & PR Podcast’ Ep. 021

Minneapolis, Minnesota (May 7, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes marketing and analytics expert Christopher S. Penn on Episode 021. Analytics isn’t the most thrilling part of travel marketing, but employed correctly it can certainly lead to thrills when it comes time to write the annual report. Deep dives into analytics can better focus campaigns on identifying a brand’s demographics, where they are and how best to reach them. Christopher…

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Affiliate Marketing for CVBs on ‘Passport Travel Marketing & PR Podcast’ Ep. 020

Minneapolis, Minnesota (April 23, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Affiliate marketing pro Jeannine Crooks on Episode 020. Affiliate marketing isn’t just for bloggers anymore. CVBs, DMOs and others on the PR side can tap into this revenue stream as well. Jeannine Crooks, Client Services Manager at AWIN US explains how. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif…

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Using Hashtags in Marketing on ‘Passport Travel Marketing & PR Podcast’ Ep. 018

Minneapolis, Minnesota (March 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Hashtracking.com founder Ciaran Blumenfeld on Episode 018. What’s going on with hashtags? Are they still effective? When and how can you get the best results while using them? We discuss all this and more with “social spirit guide,” Ciaran Blumenfeld. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen and media/marketing pro Leif Pettersen.…

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Running Instagram Campaigns on ‘Passport Travel Marketing & PR Podcast’ Ep. 017

Minneapolis, Minnesota (February 19, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes beauty and fashion journalist Jennifer Weatherhead on Episode 017. You hear a lot about incorporating Instagram into marketing campaigns these days, but it is by no means a silver bullet. When do you use Instagram, how do you find the influencers reaching your audience an how do you run a campaign? Jenn Weatherhead sheds some light onto these issues. The…

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Welcoming disabled travelers on ‘Passport Travel Marketing & PR Podcast’ Ep. 016

Minneapolis, Minnesota (February 5, 2018) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes disability blogger Cory Lee on Episode 016. Disability travelers spend over $17 billion annually. Yeah, that number jumped out at us too. We talked to disability traveler Cory Lee about how destinations and travel companies can better cater to this lucrative and extremely engaged market. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Travel Manitoba media event goes (almost) perfectly

On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets. After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic. Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild…

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How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015

Minneapolis, Minnesota (December 19, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Leah Shah, director of public relations for Visit Houston and Houston First Corporation, and Melvin Tennant, president and chief executive officer of Meet Minneapolis, on Episode 015. For our first ever two-guest episode, we hear about the incredible logistics of planning a Super Bowl, working with an entity as enormous as the NFL and managing the “tapestry of interests” of…

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Pure Michigan’s incredible digital media successes explained on ‘Passport Travel Marketing & PR Podcast’ Ep. 014

Minneapolis, Minnesota (November 27, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Nick Nerbonne, Digital Media Director for Michigan Economic Development Corporation, on Episode 014. Pure Michigan’s digital media stats and accolades are flat out amazing. Their social media numbers are five times higher than California’s and 10 times higher than Minnesota’s state tourism efforts (Chris and Leif’s respective home states). Forbes name the Pure Michigan campaign one of the top 10…

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