Compelling

Memorable

Irresistible

Funny

WTF?

Our core features

We know media

Leif Pettersen has spent the past 15 years building relationships with writers, editors, influencers and top travel publications around the world

We know travel

Leif Pettersen has visited over 400 cities and islands in 56 countries

We can reach your demographic

Leif Pettersen has been pitching and writing stories across multiple demographics for 15 years

What we can offer you

Media outreach

We don’t spray-and-pray pitches and press releases – every media contact is personalized and precise.

Influencer vetting and selection

Every campaign needs specialized influencers and we can find them.

Social media strategy

Full audits, growth & engagement tips and channel management.

Destination, attraction and brand representation

Our unblinking eye on the travel industry and media means you’ll never miss an opportunity.

Complete FAM/press trip planning

From identifying goals to follow-up results tracking and everything in between.

Writing, editing & graphic design

We haven’t forgotten the fundamentals of PR – in fact we’re pretty good at them.

Earned media through creative campaigns

Sometimes the most direct route to organic media coverage is an unlikely detour.

Creative technology integration

We see each new emerging technology as a travel marketing opportunity.

Research

We do exhaustive research and consult with our vast network of industry specialists for every campaign, project or question.

Clients

Marketing, selling and maximizing the visitor experience for the City of Minneapolis.

Meet Minneapolis

The official tourism marketing organization for the Province of Manitoba

Travel Manitoba


An all-inclusive tree house property, in northeast Dominican Republic.

Dominican Tree House Village

Visual is a Minneapolis-based virtual reality technology company with a heart.

Visual

If Google Maps and Yelp had a baby, you’d get this walking navigation app

Sidekix

A travel show about connecting with people across backgrounds and boundaries on the Dream Network.

FLY BROTHER

About the agency

Our philosophy

After more than a decade of watching in dismay as travel PR agencies churned out lazy, unfocused, out-dated and comical marketing campaigns, we decided to take measures into our own hands.

The goal at Leif Pettersen PR provides effective travel marketing and communications, through a fresh, hyper-targeted, personal and innovative approach, driven by some of the best talent in the industry.

Leif Pettersen, Principal

Leif Pettersen is an award-winning travel & tourism marketing professional, author, humorist, and world traveler from Minneapolis, Minn. He has traveled through 56 countries and lived in Spain, Romania and Italy.

Leif has spent 15 years building relationships with travel writers, editors, photographers, videographers, podcasters, social media experts and marketing pros. Having access to a small army of experts and consultants has made Leif Pettersen PR a dynamic, wildly talented force from the moment of its launch.

Pettersen was a silver medalist at the 2014 International Jugglers’ Association championships, loves chocolate, hates pickles, types with exactly four fingers, and can escape from a straitjacket. He has not vomited since 1993, making him a consummate travel journalist and excellent party guest. His first solo, book-length project, BACKPACKING WITH DRACULA, is available on Amazon. Résumé. Writing samples.

Travel Manitoba media event goes (almost) perfectly

On Saturday, January 13th, Leif Pettersen PR helped host a media event for Travel Manitoba in a suite at the Xcel Energy Center as the Wild played the Winnipeg Jets. After our agonizing vetting, recruiting and full event logistical planning, Travel Manitoba was able to get their message out and schmooze with 20 members of traditional and new media based in Minnesota and Iowa, their target drive demographic. Alas, the evening wasn’t perfect. Travel Manitoba had to watch the Wild…

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How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015

Minneapolis, Minnesota (December 19, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Leah Shah, director of public relations for Visit Houston and Houston First Corporation, and Melvin Tennant, president and chief executive officer of Meet Minneapolis, on Episode 015. For our first ever two-guest episode, we hear about the incredible logistics of planning a Super Bowl, working with an entity as enormous as the NFL and managing the “tapestry of interests” of…

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Pure Michigan’s incredible digital media successes explained on ‘Passport Travel Marketing & PR Podcast’ Ep. 014

Minneapolis, Minnesota (November 27, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Nick Nerbonne, Digital Media Director for Michigan Economic Development Corporation, on Episode 014. Pure Michigan’s digital media stats and accolades are flat out amazing. Their social media numbers are five times higher than California’s and 10 times higher than Minnesota’s state tourism efforts (Chris and Leif’s respective home states). Forbes name the Pure Michigan campaign one of the top 10…

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A chat about regional tourism marketing with Sheila Scarborough on ‘Passport Travel Marketing & PR Podcast’ Ep. 012

Minneapolis, Minnesota (October 22, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Sheila Scarborough, tourism marketing consultant, on Episode 012. Medium and small destinations don’t have the resources to market themselves in the same realm as the big guys. What can they do to maximize their campaigns, effectively promote themselves and punch through the din of much larger destination marketing efforts? Sheila gives us some great advice and examples. The Passport Travel…

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A discussion about Twitter chats with Andrew Hickey on ‘Passport Travel Marketing & PR Podcast’ Ep. 011

Minneapolis, Minnesota (October 5, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andrew Hickey, digital marketing consultant, on Episode 011. Chris and Leif, outspoken Twitter chat skeptics, talk with Andrew about the what, when, why and how on Twitter chats, if they’re useful and how they’re best utilized. The show includes discussions on the value of Twitter chats and a single tweet. The Passport Travel Marketing & PR Podcast is hosted by…

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A discussion with Andy Levine from DCI about working with destinations on ‘Passport Travel Marketing & PR Podcast’ Ep. 010

Minneapolis, Minnesota (September 18, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Andy Levine, President and Chief Creative Officer at Development Counsellors International, on Episode 010. Andy talks about developing destination marketing campaigns from a fresh slate, including relationships, initial research, understanding the product, interacting with the community, zeroing in on their target market and managing expectations. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting legend Chris Christensen…

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Louise Cottrell talks Pinterest strategy on ‘Passport Travel Marketing & PR Podcast’ Ep. 009

Minneapolis, Minnesota (September 4, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Louise Cottrell, founder of TravelPinners.com, on Episode 009. Louise takes us through the arc of Pinterest strategy, including when/how to use Pinterest, how it functions as a search engine, getting started and setting up automation. We also discuss how Pinterest drives traffic, grows your audience and increases sales. The Passport Travel Marketing & PR Podcast is hosted by travel podcasting…

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Angie Orth gives advice about running press trips on ‘Passport Travel Marketing & PR Podcast’ Ep. 008

Minneapolis, Minnesota (August 21, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Angie Orth, founder of Angie Away Media, on Episode 008. Angie (with a little help from Leif) discusses the entire spectrum of running a travel media press trip, from establishing goals and communicating expectations to recruiting media and scheduling tips. We also confront the harsh realities and risks of press trips which, just like everyday travel, can be affected by…

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Dalene Heck discusses influencer vetting on ‘Passport Travel Marketing & PR Podcast’ Ep. 007

Minneapolis, Minnesota (August 8, 2017) – The travel marketing and PR industry’s only podcast, Passport Travel Marketing & PR, welcomes Dalene Heck, co-founder of Hecktic Media, on Episode 007. In this episode, Dalene lays out the exhaustive, “data nerd” processes that go into vetting and selecting the right influencers for each campaign, including the tricks some people use to falsely inflate their influence and reach. If you’re ready to start working with influencers, or have done so in the past…

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Yoga dome at Affordable yoga retreat jungle tree house

Affordable yoga retreat in a jungle tree house resort!

Luxury yoga retreats in sterile, snooty resorts are fading in popularity. Why not try an affordable yoga retreat in a jungle tree house? People wanting eco-adventure with their 2018 yoga retreats have a new option: The Dominican Tree House Village. Tl:dr – Just watch the video, because WOW! Located on the Dominican Republic’s northeast Peninsula de Samana, The Dominican Tree House Village is quickly making a name for itself as a yoga retreat. It has been open for about three…

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